ADS

The generational turnover and freshness of the messages are the center themes of the DREAMS INCLUDED media campaign that will be seen on print ads, Internet, point of purchase and collateral materials in order to develop a more comprehensive brand building plan that creates a positive experience at different levels. The photography aims to create a strong conceptual link between the unusual image of the two racing icons, a champion to be and the inner spirit of the brand new collection.

The concept of aiming to become a number one - like OMP’s past champions is, in fact, the message of the campaign for this year collection that wants drivers to dream about being a number one in their respective Series.

The campaign is also a tribute to two superstars of the past who, thanks to their own dreams, undeniably became number one on and off the racetracks. This philosophy speaks volumes about OMP’s aim to quickly become one of the leading players in the US auto racing Industry.

SAFETY INCLUDED is an extension of the campaign that works more specifically on OMP’s Safety products.  The goal of the spin-off message is to present the products as the center theme and link it to the product main goal: safety.